Evaluation of strengths and weaknesses and competitive advantages will assist in determining an effective branding strategy.
How to Develop a Dynamic Regional Brand To Restore Health & Wealth to Rural Economies produced by Nuffield Australia farming Scholars provides economic drivers and a regional branding model.
Regional Branding: A Relationship of Public and Private Sectors by Eric Kau discusses the benefits of branding geographic areas and the associated interactions between public and private organizations
The Central Alberta Economic Partnership completed a Regional Branding Project Report that outlines the process followed.
The Edinburgh Inspiring Capital Brand is a comprehensive website that provides tools for users to engage in the brand.
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