Determining a ‘brand’ for a community or a region – is a reflection and an outcome of the various economic development processes that are undertaken within the strategic planning process – including a community competitive analysis.
Evaluation of strengths and weaknesses and competitive advantages will assist in determining an effective branding strategy.
Video: What is a Brand Strategy?
IN THE MEMBERS ONLY SECTION YOU WILL FIND:
Developing a Regional Brand for Rural Economies
Case Studies on Regional Branding
Culinary and Tourism Branding