Integrating a communications and/or media plan into your operation is a valuable undertaking regardless of whether you are a business, community or non-profit organization.
Visibility and awareness can translate into enhanced credibility, visits (sales)and investment. Like any plan, it also provides a blueprint for effective use and monitoring of resources.
Video: “Blogging for Business, an Economic Developers Guide”
VIEW THESE AND ADDITIONAL RESOURCES IN THE MEMBERS ONLY SECTION ...
A Strategic Communications Plan Template
The State of Vermont Media Planning Guide is also an excellent guide focused on media.
How social technologies are extending the organization This is McKinsey Global Institute's fifth annual survey on the way organizations use social tools and technologies finds that they continue to seep into many organizations, transforming business processes and raising performance.