Foreign Direct Investment Training
We want to recommend the FREE online self-study course on Foreign Direct Investment(FDI) developed by The World Bank.
Their program entitled "Investment Generation Toolkit" features 9 Modules - each with associated tools and case studies (refer to the right nav bar within each module). They are a great resource for experienced professionals as well as newcomers to foreign investment promotion.
We have provided a short overview on the 9 module program below.
Visit the Investment Generation Toolkit and Online Study here.
Module 1: Understanding Foreign Direct Investment
Reviews FDI trends and factors propelling overseas investment and examines how an investment location is selected.
Module 2: Developing an Investment Promotion Agency
This module outlines the primary steps in setting up a new, or restructuring an existing, investment promotion agency (IPA).
Module 3: Creating an Investment Promotion Strategy
This module explains how to develop an investment promotion strategy. It shows how to conduct an evaluation of your location's strengths and weaknesses and how to identify the specific industry sectors that are compatible with these attributes.
Module 4: Building Effective Partnerships
This module provides guidelines to help in determining which activities are best undertaken in partnership with other agencies, as well as, how the resulting relationship can be effectively managed.
Module 5: Strengthening the Location's Image
This module covers the key elements of image building - assessing how investors view the location, identifying locational strengths and weaknesses, and developing an action plan.
Module 6: Targeting and Generating Investment Opportunities
This module discusses the key elements of investment generation, including developing and maintaining a lead tracking database, and planning and executing the investment campaign.
Module 7: Servicing Investors
This module discusses appropriate techniques and approaches in each of the key areas of investor servicing: preparing for the visit;managing the visit program and the post visit follow up.
Module 8: Monitoring and Evaluating Activities and Results
This module provides practicalguidance of an IPA and to demonstrate to government and others fundersthe value of promotional activities.
Module 9: Utilizing Information Technology
This module examines the role of information technology in investment promotion and provides guidelines for organizations that want to establish, develop, or maximize their information technology potential.
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